What Is a Search Engine Marketing?

Search Engine Marketing (SEM) is such a format of Internet marketing that deals with the promotion of websites by increasing the visibility of the website in Search Engine Result Pages (SERPs) mainly via paid advertising. SEM might co-operate with Search Engine Optimization (SEO) who rewrites or adjusts the contents of the website or its architecture and designs to gain top rankings in search engine result pages to increase the pay per click (PPC) listings. US advertisers spent 24.6 billion USD on search engine marketing in 2014. Google (73.7%) and Yahoo/Bing (26.3%) partnership were responsible for almost 100% of US search engine expenditure in the second half of 2015. SEM grew much rapidly than traditional advertising and other channels of online marketing since 2006. The management of search campaigns can be performed directly with the SEM agent or via SEM tool provider and also through self-serving or via an advertising agency.   Since the number of websites got rapid increase around the 1990s, search engines started to help a user to find the desired search appropriately. The search engine market was dominated by Google since 2000 through Google Ad Words program, however, Yahoo! and Microsoft thought of forging an alliance in 2009 which received approval eventually from the regulators in US and Europe in February of 2010. The SEO consultants increased their service of helping business to study and know about the use of the advertising opportunities offered by search engines. The new agencies mainly focused on marketing and advertising via a search engine. Danny Sulivan proposed the term, “Search Engine Marketing” in 2001 in order to cover the list...

Domain Registration In Nepal

Domain Registration is really a tuff job according to SEO perspective, SEO friendly domain is highly important that’s we help you in choosing SEO Friendly domain In Nepal with lots of experience and research. We also provide you the local domain such for example .com.np, edu.np etc. which is free of charge as per your company name and company document if available.   Domain Hosting is also available here. We provide you the best hosting facilities in Nepal. It’s the best way to make your website visible online. It’s almost the cheap web hosting in...

Google New Updates For Seo

 Google Panda Google Panda is an update to the algorithm of search results of Google which was released on February 2011 at first. This update is targeted to the lower rankings of low-quality websites or thin sites and increase the rank of the higher-quality sites near the top of the search results. The name Panda originated from the Google Engineer Navneet Panda who developed this technology which enabled Google to develop and implement this algorithm. A report was reported by CNET regarding the rankings of social networking sites and news websites and a decrease in the ranks of sites that contained a lot of advertisements. This update affected the rankings of around 12% of total search results. After the Panda update implementation, many websites became occupied with complaints of copyright infringes and scrappers having higher rankings that site with original contents which also included Google’s webmaster forum. Google asked for data points in order to assist detecting scrapers publically. There has been several update on Google Panda since the original implementation while it was rolled out globally in April 2011. Google Provided an advisory forum on its blog in order to help the affected publishers and gave some way for self-evaluation of the quality of such websites. Google gave a lists of 23 points on its blog that contained the answer to the question “What counts as a high-quality site?” which is expected to assist the webmasters get into Google’s mindset.   Google Panda affects the ranking of a specific section or an entire site instead of individual pages on the site. According to Google, it only removes some...

What is Social Media Marketing?

Social Media Marketing is the procedure of achieving traffic or attention via social media networks. Social media is a general term for sites that might give comparatively different social activities. For example: Twitter is a social site developed to allow public to share short messages or updates with each other while Facebook in contrary is a fully blown social networking site that let people to shares updates, photos, messages, joining events and other different activities. The search marketer and a site about search engines care very much about social media. This is because these are very closely related to each other. Social media sometimes gets the discovery of a new content like news story and the term discovery here refers to a search activity, and meanwhile share them with the public.   Social media may also assist in building links that on playback supports into Search Engine Optimization (SEO) efforts. Many public users also search into social media sites to search for social media contents. The social connections might also make the difference in some search results that may be either inside social media network or at a mainstream search engine. Some of the popular topics inside Social Media Marketing these days are Facebook, Twitter, Instagram, Pinterest, Linkedin, Google+, YouTube, etc. The Search Engine Land is a platform where the social media news are often covered with a search angle. The Search Engine Land and Marketing land outcomes with three conferences regarding digital marketing techniques and strategies for professional marketers. They are MarTech Conference, SMX, and the Social Pro Conference series.   The social media marketing nowadays includes the...

What are keywords in SEO?

The SEO keywords are the phrases and keywords in the web content which enable the people to search the site with the help of search engine. A well-optimized website for search engines speaks the same language or script as its potential visitor base along the keywords of SEO which enables the searchers to search the particular site. The keywords are one of the main elements of the SEO basics.   It might be clear this way that there are people looking for services, information or products and you must know how they are looking for them. How you can offer the desired services or information so that it will be easy for the searchers to find your Website, if no then the searchers will find one of the millions of other web pages in Google. The implementation of the keyword leads the site of your rank ahead of your competitors.   So the very first and foremost important step is to develop a list of keywords in any search engine optimization. SEO and keywords are directly interconnected when there arises a scenario of getting ahead in the search marketing campaign. Since keywords are the roots for all the other SEO efforts and it worth the investment and time to make sure the SEO keywords are highly dependent to the searchers and effectively carried out for the results.   The setting on the correct keywords is the most important process that involves both the trial and error however the basics part are convenient to understand. The SEO keyword research must continue and must evolve as the part of the job as a...