Google advertising is a great marketing strategy for small business owners. You can show an ad for your business to people who are searching for your type of business at that very moment AND who are looking for businesses in your area. This type of targeting makes most small business owners want to advertise on Google.
Google AdWords can be daunting, especially for first-timers or those who haven’t had much experience. Trust me, I’ve been there. You may be asking, “What is the point of bidding? There’s an auction for keywords? Why won’t a large bid guarantee an ad spot on Google?” But don’t worry! If you want to learn how to advertise on Google, you’ve come to the right place.
When a consumer searches for a term or phrase, Google will show the consumer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business.
Comparing social media V/S the google adds is quite contradicting. Compare this to advertising on Facebook. Even though you can show an ad for your restaurant to someone who is a known pizza enthusiast, you can’t show it at the moment they are looking for a pizza restaurant. Instead, you are targeting them when they’re looking at pictures of their cousin’s golfing vacation. This is not as effective.
This is what makes advertising on Google so successful and unlike any other type of advertising. You are specifically targeting people that are in the market for your goods or services at the moment they’re seeing your ad. Not only that, you can target only people that are located in your area, which is a huge plus for local businesses.
Another enticing factor is that you only pay if your advertisement works. Since Google uses a pay-per-click advertising model, you only pay if someone is searching for the keyword you have bid on AND is interested enough in your ad to click on it. You can set how much you are willing to pay per click on your ad and set a maximum daily budget.
This differs from advertising in your local newspaper, which costs a standard price that is paid whether or not someone even looks at your ad. Google Ad Grants are available only to an eligible nonprofit organization. The grant gives you up to $10,000 worth per month (around £7,500) of free advertising in Google searches. It can put your ads prominently in Google’s search results and give a big boost to your website traffic. You use the Google Ads (previously called AdWords) tool to create your ad campaigns. It takes skill and creativity, as well as a substantial time commitment to run well-performing ad campaigns.
Advertisers who choose to use Google AdWords can target users across two main networks – the search network, and the Display network. The search network refers to pay-per-click advertising, in which advertisers bid on keywords that are relevant to their business and have a chance to display their advertisements to users who enter those keywords into Google as part of a search query. Pay-per-click advertising is the best way of spending less.