Search engine Optimization (SEO) is a technique or tactics which are used to increase the amount of visitor of a website by obtaining the good result in the search engine such as Google, yahoo. Bing and many other search engines.
There are two types of Search engine optimization:
- White hat SEO
White hat SEO mainly focused on the human audience opposed to search engine by following the rules and regulation of search engine. White hat SEO also called long term SEO (mainly Google guidelines), it includes keyword research, link building, content writing, back linking etc.
- Black hat SEO
Black Hat SEO also called as aggressive SEO mainly focused on the human audience not obeying the Search engine rules and regulation. Black hat SEO includes keyword Stuffing, hidden links, spam link. Black hat SEO is mainly used for quick financial returns from a website. Due to this black hat SEO, sometimes these website banned by a search engine.