Social Media Marketing is the procedure of achieving traffic or attention via social media networks. Social media is a general term for sites that might give comparatively different social activities. For example: Twitter is a social site developed to allow public to share short messages or updates with each other while Facebook in contrary is a fully blown social networking site that let people to shares updates, photos, messages, joining events and other different activities. The search marketer and a site about search engines care very much about social media. This is because these are very closely related to each other. Social media sometimes gets the discovery of a new content like news story and the term discovery here refers to a search activity, and meanwhile share them with the public.

Social media may also assist in building links that on playback supports into Search Engine Optimization (SEO) efforts. Many public users also search into social media sites to search for social media contents. The social connections might also make the difference in some search results that may be either inside social media network or at a mainstream search engine. Some of the popular topics inside Social Media Marketing these days are Facebook, Twitter, Instagram, Pinterest, Linkedin, Google+, YouTube, etc. The Search Engine Land is a platform where the social media news are often covered with a search angle. The Search Engine Land and Marketing land outcomes with three conferences regarding digital marketing techniques and strategies for professional marketers. They are MarTech Conference, SMX, and the Social Pro Conference series.

The social media marketing nowadays includes the use of social networks, electronic word of mouth (eWOM) and consumer’s online brand-related activities (COBRA) in order to advertise online successfully. Social networks like Facebook and Twitter gives the information about the likes and dislike to the advertisers regarding their consumers. A good service would outcome in a positive review that gets free advertising through social media but the poor service, on the other hand, will result in a negative review that could harm the company’s reputation potentially.