What is Mobile Marketing and Why is it Improtant?

mobile marketing and its importance

You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile marketing. Maybe not fully. Maybe you consider it core to your business. Or maybe a second priority.

But 68% of the companies have already integrated mobile marketing into their marketing strategies and 71% of marketers believe that mobile marketing is core to their business. Mobile marketing is a marketing technique focused on marketing a business, a product, or a service to mobile (mobiles/tablets/handheld devices) users using mobile-based strategies like SMS, MMS, mobile applications, mobile websites, voice-calls, etc.

As you consider the journey that your customer takes, mobile interaction is now an integral part of it—meaning that it’s now vital to include mobile in your marketing mix. Consumers are attached to their mobile devices. According to research from IDC, the typical consumer uses his device consistently throughout his daily activities.

In fact, 79% of smartphone users have their phone on, or near them, for all but two hours of their waking day. And four out of five smartphone users check their phones within the first 15 minutes of waking up. Plus, mobile marketing is universal. It takes many forms and applies to all kinds of businesses and marketers. The ubiquity and proximity of the mobile device in today’s modern culture demonstrates why mobile has become and will continue to be indispensable to marketers. Marketing via mobile devices is about unlocking the potential of a huge, expanding, captive, and engaged audience.

Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing at an incredible rate, surpassing 80% in 2016 alone. Even more importantly, average smartphone conversion rates are up 64% compared to the average desktop conversion rates for e-commerce alone. In today’s digital and interconnected world, the importance of tailoring marketing efforts so they are mobile-friendly cannot be overstated.

E-commerce has helped small and large businesses serve more people all over the world. If you’re not using a mobile marketing strategy to drive traffic to your website, then your company isn’t making the most of this opportunity. One study shows that 87 percent of e-commerce sales take place on mobile devices. People aren’t shopping on their desktop and laptop computers. They’re using their smartphones and tablets to compare products and place orders.

Mobile technology gives consumers the opportunity to shop and compare while they walk down the store aisle. Businesses that have active mobile marketing campaigns can take advantage of this: Search engine optimization and an easily navigable website can give your business an edge when the consumer is ready to purchase. Moreover, search engines are altering their algorithms to give higher preference to mobile-friendly sites. This creates the need for businesses to improve their web presence and tie new forms of automated marketing into their operations.

Looking over all the aspects, the mobile market is leading the technology today.

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