Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. Done well, online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward. There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. So, here we come.

Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it and using customer feedback to try to solve problems before they damage the individual’s or brand’s reputation.

Other benefits of sound reputation management practices are how much they reinforce and aid a corporation’s branding objectives which on their own along the way play a paramount role in helping a company meet its marketing and business communication objectives, a key driver towards how much any company can go towards increasing profits and its market share.

Good reputation management practices are also important in helping any entity manage staff confidence as a control tool on public perceptions which if undermined and ignored can be costly, which in the long run may cripple employee confidence, a risk no employer would dare explore as staff morale is one of the most important drivers of company performance.

Let’s begin. The Brand Grader gives you a quick overview of a brand’s online presence in seconds. When people simply choose the brand they are able to view the grade. Online Reputation Management is first being mindful of your company’s online brand than building on that brand in the search engines (chances are this is where you are seeking for the most) through social media and other websites that produce and disseminate content. First and foremost, you have a brand – as the owner and manager of that brand, you have to be mindful about it. Know what’s happening to your brand.

Protecting your name, company, products and high profile employees carry less impact compared to your brand. Building your brand can start by getting all of your brand’s social media usernames. These accounts are your online licenses to build ‘online real estates’. It will boost the chances of you filling up the first page of your brand SERP if you own powerful social media accounts with your brand as a username. Interlinking the social media also helps in this.

First and foremost, you must have a blog for the company. It will help the users to get updated with the news. For instance, various techniques and strategies can help you push damaging and harmful content further down the Google search engine results pages (SERPs) by ranking your own or third-party more desirable material above it. If you and your brand accept feedback, customer opinions, and comments, you also must be ready to face them promptly whether it be good or bad.