Fresh content/frequent indexing:
If you are adding informative and important content in your site in daily basis search engine will frequently stop by your site in order look for information. As the search engine looks into your site it means you get the opportunity to achieve the higher ranking in basis with your content.
Adding content also means you are updating your website which means search engine will notice the update on your website and rearrange your ranking in the SERPs.
While writing content you must include the keyword perfectly and should not repeat the same keywords several time without meaning it may harm your ranking. So to increase the ranking you need to add contents to your site in a daily basis.
If you are adding content to your website even though your content includes minimum and meaningful keyword your site can be indexed frequently in search engine as the keyword keeps updating in your site. As keyword is also one major factor in SEO that improves the ranking of your website on search engine. Adding more content to your site means you have various keyword included in your site and the option of getting your site in SERPs is higher.
You should add content that is very useful to the user that is viewing them. If the content in your site are genuine and informative to the users then you can attract the experienced user to your site and be able to get the right information from your site.
They will visit your site time and again. Adding content helps to attract more traffic to your site which will increase the ranking of your site. And most viewed content in your website also helps to promote your website as after searching for keyword included in your content by users then your content is displayed on top of SERPs.
Keeping Users updated:
Updating the contents makes the user loyal to your site increasing the newer user searching for updated content. Frequent users also help you to stand up within google.
If the users are frequently engaged to your site user develop long-term loyalty with your site. Which means you can be assured that certain numbers of a user are regular to your site and by updating content you can keep them busy as well as attract new traffic.
Increases Your Authority Potential:
The more you compose on a specific theme, as long as the substance is awesome, you turn into a stronger authority and individuals start to trust what you say. The more they believe you, the more probable they are to buy from you. Online networking stages are an extraordinary place to start building authority on a point.
Noting inquiries on discussions, posting significant top to bottom articles on your blog or simply remarking something advantageous on other’s sites can manufacture your reputation and pick up you the authority you require in your industry.
If you consistently write top quality content, users will become loyal. Loyalty is something you cannot buy, so even the small business owners have a chance to compete with the big dogs of their industry.